Articles by Date

April 2012

  • One Icon Magazine Now Available on iTunes


    Posted over 2 years ago by Elishia Matta

    The latest issue of Oakley’s One Icon Magazine is here and it’s better than ever! Now available for download on iTunes, the current issue features all of the awe-inspiring photos, jaw-dropping video content and insider stories that readers have come to expect packaged in a dynamic new interactive experience that is guaranteed to get your adrenalin pumping.

  • A Month In Photos - April 2012

    Samuel Sanchez

    Posted over 2 years ago by John Ohail

    As winter winds down, it was a huge month for Oakley’s warmer weather sports. Huge wins came in the sports of cycling, triathlon, Supercross, NASCAR and golf to name a few. Check out a months worth of photo highlights from April.

  • Oakley Super Session-Drift in Mels, Swiss (21. April 2012)


    Posted over 2 years ago by Christian Kozlowski

    The Drift Bike Shop in Mels was the Lucky One: During the Oakley Shop Challenge 2011 they had won an “Oakley Super Session”-weekend. And that meant: We drove our massive O-Lab Truck to Mels, Switzerland and created a little mountain bike festival for all the friends, family and customers of the Drift Bike Shop team!

  • Vision d’Avenir Lyon, France (29. - 31. March 2012)


    Posted over 2 years ago by Christian Kozlowski

    Back to Lyon! After last month’s tradeshow “Sport Achat” we took our huge O-Lab bus right into the heart of Lyon’s old town center, smack onto the Place de la République.

  • Field Testing in Chamonix, France

    Chamonix Valley

    Posted over 2 years ago by Mark Shelp

    I’ve heard it said that it’s all about maximizing performance. Whether you’re skiing, surfing, cycling or golfing – each of us inherently wants to improve. Improve not only our results, but our enjoyment of the things we love.

  • Super fun week testing during the 3rd annual Punta Sayulita Longboard & SUP Classic

    Jenny Kalmbach

    Posted over 2 years ago by Jenny Kalmbach

    Back from Mexico after a super fun week for the 3rd annual Punta Sayulita Longboard & SUP classic!

  • Infinite Hero Funds Innovative Counseling Program for Military Children


    Posted over 2 years ago by Juliana Williams

    Proceeds from the Oakley Infinite Hero product collection and Infinite Hero fundraising events have positioned the foundation to make its first grant last week.

  • Oakley Week: Mammoth Mountain Raging at the Hyde Lounge, Celebration of 30 Years of O Passion


    Posted over 2 years ago by Andrew De Lara & Rhett Taylor

    Mammoth Mountain thought it was ready for Oakley Week. But the famed snow destination was fully smacked upside the head during the O themed time period as Oakley team members, core shop guests, skiers, snowboard shredders and more dropped into Mammoth’s village area for its official celebration. And as always (when O throws the party), it raged. Rocking at the famed Hyde Lounge, the unique event marked the apex of what was an already vibrant, raucous week – displaying the new partnership between Oakley and Mammoth Mountain to the fullest. With functions that ran simultaneously throughout the Mountain, Lodge and Village, it was all culminated with the Hyde Lounge event that placed Oakley’s “30 Years of Dedication, Technology, Passion and Fun” on display for all to see. The decades of snow innovation literally hung from the ceilings and were illuminated in displays in a mass celebration of the brand’s heritage in snow sports.

  • Career Save! MLB Star Miguel Cabrera’s Face Directly Struck By Baseball, Eyes Spared By Oakley Performance Eyewear


    Posted over 2 years ago by Andrew De Lara

    Miguel Cabrera is on the field…today…still playing baseball for a living. And he thanks exactly two things for that. Oakley and God. It was a split second moment, in mid-March, when the Detroit Tigers Superstar Third Baseman thought that his career was in danger of being over. For good.